How it works

1. Basics

Understanding the goals and values of your business is vital for developing your brand, attracting your target audience, and ultimately, achieving your success! Whether you’re just starting out, or feel that it’s time for a refresher, where we’ll begin is at the core of your business so we can focus on why customers should choose you over the competition, and build on that to reinforce what makes your business awesome.

I kick off each project with a conversation, followed by answering a strategically developed list of questions to help shed light on what makes your business unique. With this road map in place, I will be in touch after each step of the process until we've successfully developed an effective identity which is intended to authentically represent your business for years to come! The brand package includes:

  • Brand Strategy
  • Primary Logo
  • Secondary logo
  • Mark(s)
  • Brand Pattern
  • Colour palette
  • Font System
  • 1 Collateral item
  • Brand guidelines

2. Build Out

Depending on the nature of your business, you may need some additional collateral to truly bring your brand to life! Some of the branding build out services include, but are not limited to:

  • Business Cards
  • Web Design
  • Print Collateral
  • Signage
  • Package Design
  • Publication design
Sound good? Let's Chat!